I’m sure you’ve heard the term “dress for success?” It applies to different types of display marketing too. Let’s look at a newspaper ad. You’ve seen the text-only ads and then the more graphically designed, creative ads right next to them. How successful do you think the ugly, boring text ad is going to be next to the beautifully crafted ad right next to it? Every dollar counts in advertising so an investment into your… Read More »Types of Display Marketing: Are You Leaving Money on the Table?
As March came to a close, we celebrated Women’s History Month with some rock star authors that are women! These women have packed some powerful words into these books. Every single marketer could learn a thing or two. What makes us better marketers? The continuous process of learning. Keeping up with the latest strategies, however fast-paced that may be. Most entrepreneurs don’t have a lot of time to devote to keeping up with the fast… Read More »4 Compelling Marketing Books Written by Women