Social media marketing is all about brand awareness. But, it’s not enough to get your name out there, is it? You also have to build trust. This is the “social” part of social media marketing. People do not buy from a brand. They buy from a person they trust. In a digital world full of scammers and con artists, building the trust factor is the most important part of building your brand.
You also have to have a plan. Part of that plan must include great visuals and quality content. Why do people read your posts? Because it’s interesting, visually appealing, and you have what they need. You could write the exact same post twice and the post that has a beautiful picture will ALWAYS get more open’s than the post without one.
Key takeaways here are:
- Interact with your customers regularly
- Provide high quality, interesting content
- Make it visually appealing
- BUILD TRUST
These small steps don’t seem like much but they will make all the difference in the world when it comes to your bottom line. Don’t ignore your social marketing, if you do, those sales will end up in someone else’s pocket!
