It’s the Write Point…

  • Effective cold pitching
    Deborah White
    by Deborah White 🤮 Bet that’s what you think when you think of cold pitching a client. Cold pitching is the LEAST favorite activity of any freelancer. How would you like to cold pitch without feeling like a slimy car salesman telling everyone how great you are and still getting no sales? In the video below, you’ll see four proven techniques to bring your cold pitching to the next level. Instead of feeling like a
  • Deborah White
    I was on one of my writing groups today and ran across a post where the writers were explaining why they became writers. It got me thinking 🤔, I used to love to write, years ago. I had forgotten that. Now, I’m doing more writing than proofreading, and while doing research to improve my social media ads that I’m writing, I’ve started to remember my long lost love of writing. Ads aren’t the most exciting
  • Effective cold pitching
    Deborah White
    Social media marketing is all about brand awareness. But, it’s not enough to get your name out there, is it? You also have to build trust. This is the “social” part of social media marketing. People do not buy from a brand. They buy from a person they trust. In a digital world full of scammers and con artists, building the trust factor is the most important part of building your brand. You also have
  • Effective cold pitching
    Deborah White
    How to use punctuation properly is probably one of the YAWNiest subjects around. If you’re a writer or a word nerd like me though, this may prove helpful as the single quotation mark is probably the most misused punctuation mark (next to the comma) there is. Since the UK and the US do things differently, I’ll explain both. There are three very basic and distinct ways to use single quotation marks according to the Chicago
  • Effective cold pitching
    Deborah White
    Ok, I’m totally . . . what do the British say? Gobsmacked. That’s such a great word! Did you know that in the United States, today is National Punctuation Day? Yep, that’s a real thing. Today, September 24th marks the 17th annual National Punctuation Day. So what is it you ask? Might as well, I had to, and I’m American for Pete’s sake. So this is it. National Punctuation Day is a day that was
  • Effective cold pitching
    Deborah White
    So at my not so advanced age, people thought I was crazy for quitting job cushy, twenty-five-year corporate job, selling my house, and moving to Mexico. Maybe I was. But I had a dream, and I knew if I didn’t try to follow it now, I never would and I’d regret it for the rest of my life. So, yes, I jumped in blind faith. It’s not been easy and every day I tell myself,

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