Be a Social Butterfly Whether you’re a social media fan, its value to your brand cannot be understated. Savvy content marketers know that engaging consistently through video for social media is “the” way to engage with your tribe or attract new customers. With roughly 85% of the United States internet users watching videos on their favored platform, it’s worth your while to get your brand’s message out there using video via social media. Social (Media)… Read More »Videos for Social Media can make your brand soar
5 Minutes-a-Day to a Successful Blog By Deborah A. White The thought of blogging makes you cringe, right? Well, it doesn’t need to be that way. Most successful blogs are started without writing a single blog post. Why is a Blog Important? A blog is an important tool in several ways. In a nutshell, no blog, no traffic, no customers. It’s as simple as that. Being able to rank in the search engine results page… Read More »5 Minutes a Day to a Successful Blog
Why is Tik Tok Important for Marketing? Because TikTok isn’t a baby anymore. Nope, the fun little dance app has grown up into a big-time player in the social media industry. It’s time to take advantage of TikTok marketing for small business owners because its phenomenal growth in 2020 is unprecedented and shows no signs of slowing down. TikTok has morphed into a force to be reckoned with garnering 689 million monthly active users from… Read More »TikTok Marketing for Small Business Owners
I’m sure you’ve heard the term “dress for success?” It applies to different types of display marketing too. Let’s look at a newspaper ad. You’ve seen the text-only ads and then the more graphically designed, creative ads right next to them. How successful do you think the ugly, boring text ad is going to be next to the beautifully crafted ad right next to it? Every dollar counts in advertising so an investment into your… Read More »Types of Display Marketing: Are You Leaving Money on the Table?
As March came to a close, we celebrated Women’s History Month with some rock star authors that are women! These women have packed some powerful words into these books. Every single marketer could learn a thing or two. What makes us better marketers? The continuous process of learning. Keeping up with the latest strategies, however fast-paced that may be. Most entrepreneurs don’t have a lot of time to devote to keeping up with the fast… Read More »4 Compelling Marketing Books Written by Women
by Deborah White Here we’ll talk about changing your old static HTML site to WordPress. As with all 101 courses, there’s lots of yummy techie stuff, but I will try to not bore you too much with the fundamentals. Let’s face it. If you have an HTML site still, they created it in the Stone Age. There have been so many technological advancements since then. One of the main ones is that we live in… Read More »Change your HTML Site to WordPress