By Deborah White
Most people that read my stuff know I write heavily for the freelancer market. I’ll be the first to admit that this marketing technique may not be for the average freelancer. This isn’t a quick fix, rapid growth sort of thing. It’s a long-term strategy, and it’s all about getting your webpage on the first page of Google SERPs.
By using this method, websites can become more visible and generate more traffic. It can help businesses reach their target audience by optimizing for specific keywords related to their products or services.
What is Google Entity Stacking?
Basically, you’re using Google to build the site authority of your webpage.
Google Entity Stacking is a powerful technique that uses Google platforms to build strong links back to your website. This advanced method builds authority for your site by leveraging the power of Google’s products, such as YouTube, Google Maps, and Google My Business.
With this technique, you can create a powerful presence on multiple platforms that are all connected to each other and pointing back to your website. This technique is designed to build links and authority to your webpage.
- Google Docs
- Google Sheets
- Google Maps
- Google My Business
- Google Drive
- any Google property
How Does it Work?
You create online assets, such as Google My Business or YouTube channels, and interconnect them with your other website assets. So, for instance, you add a link in your GMB post to a video on your YouTube channel. This channel (a Google property) in turn, points a link in its description back to your website. You can also point your GMB post directly to your website. After all, Google My Business is also a Google property.
This technique not only aids in improving your SEO but also helps in establishing the authority of a business by including essential details such as name, address, and phone number inside each asset.
What’s in a Name?
Well, in this SEO strategy, everything. Think of an Entity Name as a house. In this house, you’ve got a bunch of stuff that’s related to it. It could be the rooms of the house: bedroom, living room, kitchen, bath… you get the idea. Or, you’ve got other stuff related to it, like a yard, pool, outbuildings, and so on, or blankets, dishes, TVs, or kids.
An Entity Name involves creating multiple web pages on the same topic or keyword phrase but presented from a different point of view. Such as an entity name of “My House” that could have a page of “Rooms,” and “Outdoor Spaces” as another page, or an “Our Stuff” page and linking them together with a single entity name. This helps Google understand the relationship between the pages and ranks them higher in the search results.
An entity name is an identifier used to refer to an object, concept, or other items on a webpage. To use Google Entity Stacking effectively, it’s important to choose an appropriate entity name that accurately describes the content of your web pages.
The above is just an example. There are so many ways to implement this SEO strategy. It’s up to you to further your research and decide how best to use this technique.
Benefits of Google Entity Stacking
Is your head exploding yet? There are plenty of benefits for savvy business owners to use this method to give their website a major boost in visibility.
- It’s free! There is absolutely no cost involved except your time.
- Enhances a website’s ranking on Google by utilizing the authority of Google’s domain.
- It increases your website or other asset’s Domain Authority.
- Linking to webpages (URLs) in the Google Entity Stack can help increase the Page Authority of those pages, improving their ranking and visibility.
- Google is incredibly fast at indexing content that exists on its own properties, which makes stacking a very effective method to increase topically relevant backlinks for the asset you are promoting.
Authority passes through each of Google’s assets to enhance the cumulative power of all its connected entities.
Not So Great Things About Google Entity Stacking
To every great thing, there’s always a downside. These are some of the not-so-great aspects of Google Entity Stacking.
- Setting up a Google Entity Stack for your business can take forever! You will need to configure various assets on different platforms.
- In order to optimize your website for search engine rankings, you need to create content specifically for each of the Google entities in the stack. It may have been more convenient to add them directly to your main website instead.
- You’ll need to keep things fresh. This means updating your stack every so often so it doesn’t get stale and out-of-date.
- Backlinks are an essential part of SEO, and this is no different for your asset stacks. By taking the time to create relevant backlinks to them, you can improve their search engine rankings and visibility, boosting your off-page SEO value.
- If you use Google Entity Stacks excessively with the intention of manipulating search engine rankings, it can be taken as a type of link scheme. The result is you being spanked heavily by penalties from Google’s algorithms.
- SEO experts have found that Google Authority Stacking has a more considerable impact on the rankings of local business websites compared to those of national or global companies.
Common Mistakes to Avoid When Implementing Google Entity Stacking
It’s important to be aware of the common mistakes that can occur when implementing this strategy. Some of the most common mistakes are not properly researching and understanding how it works, not using the right keywords, and not optimizing your content correctly.
By avoiding these mistakes, you’ll be able to maximize your success with this SEO technique and get more organic traffic to your website.
- Not doing your research on Google Entity Stacking. Before implementing any new SEO strategy, it’s important to do your research. It’s crucial to fully understand the concept and how it works before you start implementing it on your website or blog. By researching this method comprehensively, you’ll be able to incorporate Google Entity Stacking into your content in order to receive the best results possible.
- Not using the correct keyword in your title tag. The title tag is the most important part of any website and it’s no different for blogs. Your blog post has to be optimized for the keywords you’re targeting so that it ranks well in search engines, which results in more traffic, shares, and clicks. If you don’t give your post a keyword-rich title or your blog post doesn’t have a killer title at all, then you might not rank as high on search engine result pages (SERPs).
- Not optimizing your blog posts for keywords. If you’re targeting a specific type of keyword, then it makes sense to write your post around that topic, but you should also optimize your blog posts for that term so it ranks well in search engines. For example, if I wanted to target “SEO tips”, then my title would be “8 SEO Tips That Will Boost Your SEO.”
- Choosing the wrong entity names. One of the most common mistakes is choosing the wrong entity names. It is important to choose entity names relevant to your website and match what users are likely to search for. Choosing irrelevant or incorrect entity names can lead to poor results and lower rankings on Google’s SERPs. It is also essential to ensure that all entities are correctly linked and structured in order for them to be indexed properly by Google algorithms. For example: “wool socks – men’s” will not return any results because “men’s” is not an entity that we can find on this website.
How To Monitor and Track Results from Your Google Entity Stack
Tracking the results of your Google Entity Stack is essential for any business looking to maximize its online presence. It is important to monitor and track the performance of your entity stack in order to identify areas that need improvement and opportunities for growth.
With the right tools, it is possible to measure the success of your entity stack strategy and make informed decisions on how best to optimize it.
There are a number of tools you can use to monitor and track the performance of your entity stack, but one that is highly recommended is WebCEO. WebCEO enables users to measure their website’s performance, including rankings, traffic volume, and keywords.
The program has an easy-to-use interface with a detailed report on how well one’s site ranks in various locations. It also provides valuable insights into how search engine algorithms function and how they prioritize websites based on data, such as social media shares and comments. The software provides heat maps and analytics on where visitors are coming from and which keywords they are searching.
“We were able to learn what content was most popular, and we were able to see how many people were looking at each page on our site.”- Sarah, B
“These tools allowed me to better understand our audience and increase the traffic to my website.” – Romy, Romy’s Riffs
The program allows one to monitor social media mentions for specific keywords that relate to their business. This enables them to find out what other individuals are saying about their brand at any given time without having social media posts create a huge time drain on their time. WebCEO offers a free-trial as well, so there’s no risk involved in getting started tracking your entities.
Overall, Google Entity Stacking is an effective marketing strategy that can help businesses maximize their visibility and reach on the web. By creating multiple entities that are all related to one another, businesses can create a “stack” of entities that link together and create a strong presence in the web. By utilizing Google’s suite of tools and services, businesses can easily create and maintain their presence on the web and increase their chances of success in the digital age.
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