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Types of Display Marketing: Are You Leaving Money on the Table?

I’m sure you’ve heard the term “dress for success?” It applies to different types of display marketing too. Let’s look at a newspaper ad. You’ve seen the text-only ads and then the more graphically designed, creative ads right next to them. How successful do you think the ugly, boring text ad is going to be next to the beautifully crafted ad right next to it? Every dollar counts in advertising so an investment into your… Read More »Types of Display Marketing: Are You Leaving Money on the Table?

3 Easy Steps to Profitable Social Media Marketing

3 Easy Steps to Profitable social media marketing

Social media marketing is all about brand awareness. But, it’s not enough to get your name out there, is it? You also have to build trust. This is the “social” part of social media marketing. People do not buy from a brand. They buy from a person they trust. In a digital world full of scammers and con artists, building the trust factor is the most important part of building your brand. You also have… Read More »3 Easy Steps to Profitable social media marketing