I’m sure you’ve heard the term “dress for success?” It applies to different types of display marketing too. Let’s look at a newspaper ad. You’ve seen the text-only ads and then the more graphically designed, creative ads right next to them. How successful do you think the ugly, boring text ad is going to be next to the beautifully crafted ad right next to it? Every dollar counts in advertising so an investment into your… Read More »Types of Display Marketing: Are You Leaving Money on the Table?